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Color Wow Root Cover up covers gray roots instantly and effortlessly. It helps to camouflage your roots for perfect color every day. A major game-changer in the beauty industry, this innovative mineral powder formula has finally solved a vast, unaddressed issue for everyone with color-treated hair or highlights. It Covers dark roots and extends highlights without peroxide. Fast, easy natural looking results instantly. No stiff or sticky residues, leaves hair silky and natural.